JCOM 350: Creative Strategy

Team: Bella Gibbons, Amy Zhu, Ben Miller

Problem: Toys and children’s clothes are cheaply made and designed for a short life span, encouraging frequent replacements. This use-and-dispose culture leads to higher production and waste.

Solution: A sustainable toy company that focuses on choosing to play, return, and repeat. Our Play it Forward Campaign helps families learn about how to reduce waste and clutter while teaching young kids the power of recycling.