BA 317: Marketing, Value for Customer

Team: Karina Beltran, Anabella Nutcher, Wyant Scherer, Ikasha Lowe, Ben Miller

Launching a new product concept of matching cases and cloths to go with Vontelle’s top-selling glasses. Working as a team to segment, market, and position Vontelle eyewear while creating an efficient budget and timeline to go with our product drop.

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Display of three different eyeglass cases with geometric pattern designs, alongside a pair of glasses with a matching patterned frame, illustrating different product style concepts for eyewear accessories.