JCOM 304: The Media Business

Team: Grace Meyer, Hayden Smith, Ben Miller, Grace Calhoun, Siena Escandon Capanna

“Fix This Brand” Audit

R.A.D is a performance footwear company that was founded in 2019 and focuses on athletic footwear made from sustainable materials. Our goal was to widen their audience and build within a new market.

A gray background with a black geometric outline of the African continent and the text "R.A.D" below it.